biopartnering.com: Company Profile 101
The company profile is a research tool that helps delegates research and find companies to do business with. A company profile will leverage your presence at the conference and acts as an effective marketing tool. Your company’s success and competitiveness depends, in part, on easy access to information, insight and resources about your company. Uploading a profile and keeping it up-to-date will help you accomplish this. It is important for you to make your identity known so that potential partners have a chance to prospect and research your products or services.
Profile Pointers:
1. Don’t cut and paste your entire website
- You can include a link to your website; those that wish to learn more can click on the link. Pasting your entire website into the profile or having an out of date profile will turn off your readers.
- Help the reader grasp the key points. Briefly describe what your company/organization does using clear and concise phrases. Also, break up your paragraphs into easy to follow sections.
2. Identify your partnering goals and conference participation details
- Use your biopartnering.com company profile to clearly identify what you company wants to achieve by attending the conference.
- Write for the audience you wish to reach: be specific. If you are attending a conference geared toward investors, write about why you are seeking investment or what you are looking to invest in. If your company is looking for products in oncology, describe which areas of oncology or products you want to discuss during your meetings.
- If you are presenting, exhibiting, or participating in a discussion panel (i.e. workshop), include the times of your participation and briefly cover what you will discuss/exhibit.
- Use the pre-conference preparation as a marketing tool to get more delegates interested and to raise awareness before you arrive at the event.
3. Point out your competitive advantages
- All profiles are searchable; ensure that you are utilizing the keywords that distinguish your company.
- Emphasize the pros of your company; especially those factors that give you a competitive edge.
- Explain your company’s industry experience and don’t forget to include a list of your key alliances
4. Distinguish yourself —make it easier for other delegates to find you
- In your personal profile discuss your role in your company and your experience
- Include a personal photo so that other delegates can easily recognize you onsite.
- If applicable, add websites that showcase your affiliations (i.e. social networks you participate in).
